Even if you aren't a big indie music follower, I am sure you
remember the day you couldn't get Ellie Goulding off every channel of your FM
radio. That moment is about to repeat itself with another female indie artist. If you are an indie music follower (a.k.a. hipster, musical
progressive, or indieshuffle addict) you have been listening to this breakout artist's single "Royals" for
months while riding your bike home-right between Lana Del Ray and Cocovan. This new artist goes by the name Lorde. And she is about to bulldoze your playlist and top pop charts with her addicting, talented music. She might already even be doing so if I publish this
article too late.
Lorde’s EP, The Love Club, released in December 2012, has
become infectious through the indie pop scene and on New Zealand’s University
radio in the last few months. Just within the last few weeks, her single “Royals”
has started popping up on Facebook feeds, gaining momentum on Youtube, and
found a home on many independent radio stations in the U.S. As of July 1st, she even made the Billboard Top 200 chart (read about how Billboard calculates their rankings here). [To enlighten you
on how fast this girl is picking up steam, I started writing a draft for this
article 2 weeks ago and her less popular Youtube video views have went from
tens of thousands to hundreds of thousands]
So why will you love her? Her hair. Also for her killer
songs, voice, and poetic lyrics, which I will describe first. Lorde is a teenage New
Zealander (I can’t find a reliable source for her real name or age—no, Wikipedia
isn't good enough for me), with a catchy, original voice. She varies from the melodramatic, slow scales to upbeat choruses with lots of vocal overlays in
each song of her EP. Since she is a teenager, her lyrical content refers to traditional
teenage emotions, events, and lifestyles. However, her lyrics are impressively
poetic for a teenager singing about teenage experiences. Her lyrical content actually makes me feel more related
to her rather than emotionally apathetic, which is an unusual feat on someone 10+ years out of high school like myself.
Okay, so now let me end with commenting on Lorde’s hair. Every
successful star has a visual hook and this girl is going to double her fortune
on shampoo commercials with hers. The girl should make a music video starring
just her hair (you are welcome Lorde for the great advice). Until that video makes a release, you will have to settle with teenage boys acting
like bored teenage boys in her premiere video for “Royals." Enjoy:
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